5 Reasons to sell your home in the Winter

Most Real Estate professionals will agree the best time to sell your home is during the traditional warmer months of March - July also known to some as the "selling seasons" of Spring and Summer. While those months do bring about more buyers searching & homes for sale because of the great weather and school breaks, it is not the only time you can sell your home for it's top value. Here are five reasons to consider selling your home during the Winter as well:

  • Less Inventory
    • A trend that has held true for many years is the decline of market inventory as we move towards Winter. Many homeowners tend to think buyers that wanted to move have already bought and most homes that are on the market in the Winter months are either "left-overs" from Summer and Fall or those looking for a quick and cheap sale. This is simply not true. In fact, having less inventory is good news especially if you have a well-cared for home in a great neighborhood. Chances are you won't have to worry about buyers comparing your home to those for sale nearby and choosing by process of elimination because of the fewer homes for sale. Less Inventory = Less Competition.
  • Serious Potential Buyers
    • Chances are neighbors and those just looking are not coming out in winter conditions just to peep out homes. Folks willing to brave the cold weather are serious and ready to buy. There are two ways to look at this: 1) It cuts down on people just going through homes for leisure 2) The buyers coming through your home have a higher chance of making an offer with the lack of inventory to choose from.
  • Sell for Market Value
    • Traditionally, sellers get more for their homes when there are more buyers interested...resulting in a bidding war. However, a home that has been well-maintained & updated should have no problem selling for it's market value all year round. In the city of Prairie Village for instance, the average days on market for Sold homes in November to early December of this year was 33 days. That's just 6 more days than it was during the Summer at 27.
  • Agents Dial In
    • When inventory slows down, so can business for listing agents. As a result, they can give even more personalized attention to the clients they do have at that time. With fewer distractions popping up, better marketing strategies can be executed getting your home closer to selling.
  • Less Landscape Upkeep
    • Have you ever thought about how much landscaping goes into a property during the Spring and Summer? Whether you're mowing the grass every other week, or planting flowers & laying down mulch, you have to make sure the curb appeal is on-par. During the Winter it's completely different; aside from an occasional walkway/driveway clearing, there's not much to maintain as everything else is pretty much dormant.

While there are many upsides to selling during the traditional Spring and Summers months, there are some benefits to selling in the Winter as well. Ultimately it depends on your time-frame as to when you should sell and what you are looking to get out of the transaction. Whether the highest possible price or a quick sale, assessing whether to go on the market during the Winter is something to highly consider...especially, if you're ready to do so.

*Let me know your thoughts in the comments below. What's your take on selling a home in the Winter?



Anthony West

Real Estate, Entrepreneurship, and whatever else inspires me.